top of page



Why just add value when you can multiply it? 

red lineAsset 1_2x.png

2 powerhouse design leaders are joining forces to maximize your brand's effectiveness and to help you attract and retain your company's most valuable assets (your employees and customers).  

With a shared commitment to capturing your authenticity, and embedding it in every aspect of your brand's experience, Mike Seeley and Johanna White  don't just add value; they multiply it.

Welcome to the new era of transformative collaboration.



Chief Navigators Logo PNG use_2x.png
Design Drizzle png_2x.png
boh_logo (1).png
NKBA KBIS logo USE_2x.png


Michael is an awarded, published, and globally experienced design, innovation, and branding visionary, that has spent more than 17 years transforming multiple consumer product industries and has helped companies like IKEA, Walmart, Whirlpool, Panasonic, Qualcomm, KitchenAid and many more. Michael's expertise extends beyond launching successful products; he leads teams in envisioning, developing, and launching innovative products worldwide.

Prior to founding his own Design and Innovation consultancies, Michael spent many years of his career with Whirlpool Corporation’s Global Consumer Design Studio. There he led the design and development strategies and teams for multiple $6B+ consumer product categories spanning more than 15 brands across 4 continents. During that time, he and his teams worked hand and hand with the enterprise executive leaders and it’s outside partners, to discover, identify, and deliver on the company’s long range product and brand experience visions of the future.

Michael thrives in the ambiguity of early stage development and boasts a distinguished portfolio of nearly 100 patents, showcasing his commitment to disruptive innovation. His innovative approach to design is reflected in multiple awards and publications, establishing him as a thought leader in multiple industries.

Dedicated to people and planet-conscious innovative product and brand development globally. he leaves an indelible mark on the design, innovation, and branding landscape. Michael's career is a testament to his ability to not only launch groundbreaking products but to shape the future of consumer product experiences worldwide.

johanna-left-aligned-min (1).jpg


Johanna White is a visual branding strategist, award-winning designer, and founder of Design by Jo Studio. Known for crafting end-to-end premium brand identities, she believes that if someone is the best at what they do, they deserve to look like it!

With over a decade of global experience, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and magnetize their dream investors and opportunities. 

A firm believer in excellence by design, she takes her clients on a journey that goes far beyond conventional branding. Her approach ensures that companies are visually validating their value to the world at every touchpoint, while also helping them quantify their intangible essence and create an unforgettable customer experience. 

Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. (From which she has since fully and miraculously recovered from.) This "now or never" spirit defines her as a "Dreamer Extraordinaire," for top performers, elite experts, and companies driven to level up their legacy.

bottom of page